Low prices are attractive, but today’s consumers’ demand more. Consumers expect quality, choices and ethical confidence for what they buy.

Ethical Fashion is a term to describe responsible processes in fashion design, production, retail, and purchasing.   It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.  One of the important element of ethical fashion is transparency which involves knowing and understanding the processes and materials involved in making a garment and ensuring that the process is least damaging to the environment and good working conditions exist for the people involved.   


The concern for workers' rights is not the only issue; economic justice and human dignity must be part of the conversation of fashion about fashion.  Our method is to democratize the market by funding artisans with equipment so they have a choice to work in a factory or be their own entrepreneurs;  secondly by leading the design front, we ensure a greater chance for the artisans' success. 

At the heart of what we do is a shifting the paradigm from AID vs TRADE  to a model of AID+TRADE built with design-think proving the results to be more sustainable, more meaningful, and economically driven.  This is certainly a heavy subject more so than the subject of fashion or culture itself; but fashion can sustain culture and culture can be easily helped or destroyed by economic progress.