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Why Fashion Matters


WHY FASHION MATTERS

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Why Fashion Matters


WHY FASHION MATTERS

Low prices are attractive, but today’s consumers’ demand more. Consumers expect quality, choices and ethical confidence for what they buy.

Ethical Fashion is a term to describe responsible processes in fashion design, production, retail, and purchasing.   It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.  One of the important element of ethical fashion is transparency which involves knowing and understanding the processes and materials involved in making a garment and ensuring that the process is least damaging to the environment and good working conditions exist for the people involved.   

 
 
 

The concern for workers' rights is not the only issue; economic justice and human dignity must be part of the conversation of fashion about fashion.  Our method is to democratize the market by funding artisans with equipment so they have a choice to work in a factory or be their own entrepreneurs;  secondly by leading the design front, we ensure a greater chance for the artisans' success. 

At the heart of what we do is a shifting the paradigm from AID vs TRADE  to a model of AID+TRADE built with design-think proving the results to be more sustainable, more meaningful, and economically driven.  This is certainly a heavy subject more so than the subject of fashion or culture itself; but fashion can sustain culture and culture can be easily helped or destroyed by economic progress.  

 

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Our Social Mission


OUR SOCIAL MISSION

TO ADDRESS POVERTY THROUGH ECONOMIC DEVELOPMENT BY LEVERAGING THE GLOBAL FASHION SUPPLY CHAIN  &  MARKET iNCUBATION


DESIGN CAPITAL

Our Social Mission


OUR SOCIAL MISSION

TO ADDRESS POVERTY THROUGH ECONOMIC DEVELOPMENT BY LEVERAGING THE GLOBAL FASHION SUPPLY CHAIN  &  MARKET iNCUBATION


DESIGN CAPITAL

we do good, therefore, we do well

Our objective is to provide a new option for fashion production while fighting poverty through programs for capital investment, design collaboration, and economic empowerment to turn female artisans into self-reliant entrepreneurs of the trade of which they are masters.  Profit generated from out ethical manufacturing business support the 33-month master classes where leadership development are also provided.   

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How We Impact


HOW WE IMPACT
OUR MISSION IS SOCIAL
OUR BUSINESS IS FASHION

How We Impact


HOW WE IMPACT
OUR MISSION IS SOCIAL
OUR BUSINESS IS FASHION

OUR GOALS ARE WRITTEN IN OUR NAME

 FASHION.4.FREEDOM address design, environmental impact, & community development as integral tenets of our operation thus serving both business clients & suppliers and artisans at the margin.  Our production model strives to preserve artisanal heritage, improves livelihoods of disadvantaged producers, and ensures an ethical sustainable supply chain. We fuse heritage craft and modern design to create commercial and cultural values.

History is our greatest inspiration. Culture and artisanal methodologies struggling to stay relevant catalyze the concept and process of our creation. We strive to preserve heritage with our method of designs and allow the stewards of Vietnamese culture to continue representing a historical perspective on techniques.  We favor materials that need reincarnation or a retrospective assessment. Metal from our jewelry was mined from old hardware. Our stones were once shrugged away by other designers due to their unusual and delicate beauty marks. We aspire to give new life to bygone materials and old techniques.

 

IMPACTS BEYOND FAIR-TRADE

INVESTMENT AT THE BASE. 

All over the developing world, artisans and farmers contribute greatly to help circulate their local economies; investments for their growth have been few and often consists of scant micro loans unable to economically move artisan communities forward.  We see artisans and heritage farmers as viable entrepreneurs and we recognize their impact to society. We invest capital & resources to incubate their potential

MARKET INCUBATION

Too simplistic is the idea that a mere introduction between buyers & artisans is enough to create an economically viable and sustainable future for the artisans.   While our sister foundation manages the incubation process for artisans, we lead the accelerator for those ready to join and compete in bigger markets outside their local village reach.   We are the conduit between buyers & artisans translating needs and requirements between the two sides

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CULTURAL
PRESERVATION.

There's no greater support for a vital community of artisans than a thriving market for their goods.

By designing in collaboration with our communities of artisans, we ensure greater demands and interest in their craft redefined for modern taste.

On behalf of the artisans, we speak to government authorities, to the media, and the market  

ADVOCACY FOR CHANGE.

Five years of practice and building our own ethical supply chain, we are confident that scalability, productivity, and price competitiveness are possible achievements alongside social and environmental performance.  

By making this new supply chain open & assessable to the public, we make it possible for others to become agents of change. Beyond stating the needs, we advocate for change by creating tools for others to collective add their voices.

 
 
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AID+TRADE


{AID+TRADE} THE NEW MODEL FOR DEVELOPMENT

AID+TRADE


{AID+TRADE} THE NEW MODEL FOR DEVELOPMENT

"TRADE versus AID" is no longer a viable argument about what is the best solution

WE EMPLOY BOTH THE GENEROSITY OF PHILANTHROPIC FUNDINGS AND THE POWER OF MARKETS TO FIND SOLUTIONS FOR ECONOMIC JUSTICE & FAIR MARKET SHARE.  

Workers' rights is not the only issue; economic justice and human dignity must be part of the conversation of fashion about fashion.  Our method is to democratize the market by funding artisans with equipment so they have a choice to work in a factory or be their own entrepreneurs;  secondly by leading the design front, we ensure a greater chance for the artisans' success. 

 

 

 

1ST:
WE INCUBATE 

We provide new equipments to artisans increasing quality & quantity

We  build capacity for  material acquisition& resources 

We  help develop  human resources, train artisans  in value-added production to ensure villages are better equipped for self sufficiency

3RD - WE  CONNECT MARKETS
via marketing & PR efforts and help to set obtain higher margins for artisans & marginalized producers

 
 

2ND: WE ACCELERATE

We involve foreign designers to help with product designs & aesthetic assessment

We assist with branding & marketing so that demands can be better managed and forecasted

We create the road map to connect and serve markets beyond current locales


 

Supply Chain Methodology encompasses 5 main pillars:

DESIGN, PLAN, EXECUTION, CONTROL, & MONITORING

While artisans show adequate performance in executing orders; they lack resources to manage their full supply chain leaving them unable to compete and at risk of constant price suppression