A CULTURALLY SUSTAINABLE & ECONOMICALLY CIRCULAR SUPPLY CHAIN
REINVENTING A FAIRER SUPPLY CHAIN
By 2007, our founder had left corporate America to join an investment circle focused on factory build-out in Vietnam. Seeing first hand, learning, and experiencing how supply-chain works in real life, LanVy became even more inquisitive about the potential for conventional suppliers to practice with sustainable and fair principles as operational goals. Further, witnessing the reality and consequences of so many people migrating from rural craft villages into city factories means that Vietnam was at risk of losing its craft culture.
"Can the fashion industry help preserve culture? "
Given the industry's global supply chain, we felt this question had to be asked.
FASHION4FREEDOM (F4F) was originally an experiment created with Go Vap Textile & Production Trade School to provide market-connections between rural talents and foreign-invested factories.
In 2010, we scaled up with a philanthropic investment fund to supports farming and craft communities in rural Vietnam with the objective of promoting entrepreneurship for traditional makers and regenerative farmers. We had to invent a whole new eco-system for manufacturing in Vietnam that would be accessible and with high quality and superlative standards for ethics. Almost 10 years later, that same circular supply chain we built for ourselves has been made available to any brand ready to redefine luxury with ethics and sustainability goals.
We have been a pioneer of positive-impact manufacturing laying the groundwork for sustainable change in the past 10 years in the Mekong area by providing a space for people to take charge of their own lives and build something for themselves. Each piece of housewares and decor is created by independent small-scale artisan groups, co-ops and workshops and are crafted with love using local materials and time-honored skills.
We offer the opportunity for responsible design and production through our team of development experts, artisans villages, and partnered factories. Whatever the quantity, we can help assess the best route for your production.
Issues We Care About
ENVIRONMENTAL SUSTAINABILTY IS LINKED
TO ECONOMIC OPPORTUNITY
WHEN COMMUNITIES LACK OPPORTUNITIES
PEOPLE WILL EXPLOIT NATURAL RESOURCES TO SUSTAIN THEMSELVES
Indigenous & rural communities were being used to cut down ancient trees
Once proud makers of traditional crafts, artisan villages along the borders of Laos and Vietnam wind-down their operations due to market changes. Existing on the fringes of ancient forests and civilization, these communities were easily persuaded by Chinese buyers to illegal log ancient forest trees.
Concerned with this trend of environmental destruction, we re-assessed these communities' ability to create and work. We then redefined how philanthropic funds can economically empower while redesigning a new way by which the fashion supply chain can help rebuild communities simply by opening doors for trade. It was clear to us that many of these artisan communities had untap talents, but they also lacked fundamental resources to upstart their production potential.
WE BUILT AN ALTERNATIVE SUPPLY CHAIN TO INCLUDE TRADITIONAL MAKERS IN TRADE AND EXCHANGE
Here's Why We're Different
INVESTMENTS IN VILLAGES AS AN ALTERNATIVE TO HIGH VOLUME POLLUTING FACTORIES
Rather than building one large factory, we invested in people to become entrepreneurs and masters of their crafts. These craft masters in turn rebuild their communities with our same sustainability principles. Over time, more people become economically empowered, their heritage saved, and 77 communities rebuilt
Unlike conventional factories who will only do what customers say, you will have to endure our encouragement (and preaching) for the use of 0-waste textiles, eco-fabric, and recycled materials.
We want our clients and artisans to understand how different ways products are made can shift the way products are more or less impactful to the goals of circular economy. Our design & development team is lead by a PhD scholar who looks like how each specific components that would lead to the best result under our ethical principles
WITH THE PEOPLE WHO MAKE YOUR CREATIVE IDEAS POSSIBLE
You don't have to pray but there'll be plenty of opportunities to meditate with Buddhist monks on the Perfume River after a productive day collaborating in stewards of ancient crafts.
We believe the industry will continue to NOT care about the people who makes the things we want, if designers don't have a genuine opportunity to live a day among makers. We're providing the opportunities for designers to be immersed in cultural experience
EAT WORK PRAY